Customer Pathways Guide

Finding, caring for and getting your customers to return

Customer Pathways Guide

The Customer Pathway Canvas directs founders to examine the pathway their buyers follow, from the time they recognize a need to making a purchasing decision. Along the pathway, customers go through a series of six steps. Understanding the decisions customers make in each stage will help you as a founder tailor your messages to your customer and target them more effectively.

Who is this guide for?

This guide is for anyone who deals with customers or buyers. The Customer Pathway Guide helps you better understand the decision-making process of your existing and potential customers, enabling you to create better communication channels to guide their decision-making process. In addition, you'll discover ways to capture your existing customers so that they are compelled to come back to you again and again.

What's in the guide?

  • The GGH Customer Pathway Canvas
  • The GGH Guide to using the canvas to find, care and get customers to return.

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